Which In-Vehicle Technologies Still Command Premium Value — and Which Are Becoming Commoditized
(Intelligence Brief | 44 pages, PDF)
Where automotive profit is really migrating.
Global OEMs are cutting costs, regulators are forcing re-contenting, and suppliers are caught in between. Feature Value Map 2026 pinpoints which in-vehicle technologies will still command premium pricing power in the 2026 model cycle — and which features have already slipped into commodity territory.
This 44-page briefing distills verified data from supplier earnings, OEM strategy updates, and global regulatory filings into a visual, decision-grade format used by Tier-1 and Tier-2 executives across the industry.
What You’ll Learn
Profit Pools Redefined: Where integration, validation, and zonal control are replacing component hardware as the source of margin.
Commoditization Map: Which ADAS, comfort, and infotainment features have lost pricing power — and why.
Regional Divergence: How the U.S., EU, and China are moving in opposite directions on cost, compliance, and feature mix.
Supplier Playbook: Strategic implications for Tier-1s, Tier-2s, and component vendors planning 2026–2028 bids.
Visual Intelligence: Includes the 2×2 Feature Value Map 2026, regional tri-map, and vehicle-stack value migration schematic.
Who It’s For
Senior product, strategy, and commercial leaders across OEMs, Tier-1s, and Tier-2 suppliers seeking to focus R&D, messaging, and investment on the feature domains that will actually make money in 2026.
